Tag Archives: Ferrari

Ferrari electric car

Ferrari announces plans for first electric supercar

In exciting news for the supercar industry, Ferrari last week made the surprise announcement that a groundbreaking electric supercar is in the works.

Ferrari’s CEO Sergio Marchionne revealed the plans for the first battery-powered supercar at the Detroit Auto Show. The move has been interpreted as a bid to challenge Tesla at the top end of the electric car market.

“If there is an electric supercar to be built, then Ferrari will be the first,” said Marchionne. “People are amazed at what Tesla did…I’m not trying to minimize what Elon [Musk, Tesla CEO] did. but I think it’s doable by all of us.”

The groundbreaking Tesla Roadster has attracted headlines for its futuristic design, but Ferrari believe they can succeed in the electric market by offering their iconic Italian comfort and stylishness paired with the advantage of consumer familiarity with their brand.

Cannily, Marchionne hinted that Ferrari’s electric car would be released in 2019 or early 2020 – just before the Tesla Roadster. The electric supercar will not compromise any of the Prancing Horse’s values, with its design remaining true to Ferrari’s legacy: “It has to drive like a Ferrari,” Marchionne insisted.

Marchionne pointed out that, as Ferrari are already making hybrid cars, the move to electric supercars would not be a huge jump.

However, the Ferrari CEO’s announcement marks a dramatic change of heart: as recently as March 2016, when asked about the possibility of an all-electric Ferrari, Marchionne replied “You will have to shoot me first”.

“With Ferrari, it’s almost an obscene concept,” he added then.

The enormous potential of the electric supercar market seems to have convinced the Italian giants, and some of the other leading supercar brands, such as Porsche, are also believed to be entering the market in the near future.

In the meantime, here at PB Supercars we have a range of classic Ferraris available for hire, including the Ferrari 458 Italia Coupe and the California F1. Get in touch today for more information.

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Join the ‘Ferrari at 70’ celebrations this Autumn

As supercar fans may be aware, iconic Italian sports car manufacturer Ferrari celebrated its 70th birthday this month in grand style.

Ferrari returned to Maranello, the tiny town in the north of Italy where the company was founded by Enzo Ferrari in 1947, with a memorable parade of some of its most famous cars from the last 70 years.

In that time Ferrari has grown into one of the biggest sports car brands in the world, with its cars among the most iconic in history. In a dramatic evening stage show, an iconic car was chosen and brought on stage for each decade of The Prancing Horse‘s existence. The comparisons between each generation of supercar also served to show the technological improvements between decades that have allowed the cars to become faster and faster.

The birthday party in Maranello featured an auction of several high-profile Ferraris, with one, a limited-edition LaFerrari Aperta, being sold for a staggering £7.6m. Thousands of Ferrari fans – known as tifosi in Italy – lined the streets of the town to catch a glimpse of their favourite cars from Ferrari’s history.

And you can join in the ‘Ferrari at 70′ celebrations this Autumn by taking advantage of PB Supercars’ Ferrari rental.

We offer three Ferraris for hire: the 458 Italia Coupe, the Ferrari California, and the F430 Sypder. All retail for over £130,000 and are capable of reaching almost 200mph (or just over 200 in the case of the 458 Italia Coupe).

All three supercars offer an amazing driving experience. The 458 Italia Coupe boasts the classic Ferrari luxury, with a plush interior complete with high-quality leather, while the F430 Spyder is renowned for its performance and handling, with a 0-60 time of 3.5 seconds.

Whichever aspect of the supercar experience you’re looking for, our Ferrari models can provide it.

So why not take the chance to hire one of the world’s best sports cars while simultaneously celebrating a landmark for Ferrari? Get in touch today by visiting our site or calling 0207 241 6854.